Understanding you're business is not just a simple matter of updating the accounts and every few months calculating your VAT return.
Ok, you could do this and leave the rest to your accountant to worry about. However, why spend money on something that you could do yourself in a matter of minutes?
One of the reasons why businesses suffer cash flow problems is that they do not plan for the expected.
For example, a gift shop can be busy all summer and usually at the run up to Christmas - but, the first few months of the year are dreadful. Thankfully, this gift shop has planned well and kept enough in reserve after Christmas to last them until Easter.
This shop uses Clever Accounts to keep all historical data live and readily available. This way data can be quickly analyzed and compared real-time so that they can see year on year trading activity or even show how the business has performed in January over the last 6 years.
If they hadn't used these tools and not planned for troughs in income, then money could quite easily have run out well before the busy season kicks in.
Valuable tools like this will prepare businesses for the future and enable them to smooth out peaks and troughs in any credit crunch.
